Ben Clarke is the exploration manager for a small oil and gas exploration company in Norway called Excel Expro. It’s a start-up company, just over a year old, and theyโ€™ve had to build their strategy from scratch. I met Ben as a result of his desire to receive a copy of Bill Miller’s idea map titled “Productivity Central” featured April 16, 2008.This is Ben’s first contribution to the blog and I’ll let him tell his story in his own words.

“MindManager has been really useful, to first brainstorm, and then easily rearrange ideas into a coherent strategy. The main benefits of using MindManager in this example are the clarity of presentation (compared to a long Word document), the ease of updating status of each action, and the option to quickly rearrange ideas to refocus. I use mind maps for everything from planning a $12m annual budget, to recruiting staff, to planning detailed work flows, arranging a possible trade sale of part of the company (which is the map shown above) and arranging my holiday. I find it very easy to communicate ideas to my team using the tool โ€“ itโ€™s far clearer and more logical than making yet another PowerPoint presentation.”

Thanks for sharing Ben! Watch for more idea maps from Ben. I already have another one of his in the cue. If anyone wants to have his original MindManager file, I’m happy to send it to you if you email me your request.