I just finished reading Marketing Outrageously by Jon Spoelstra. It has to be one of the best business books I have ever read. Not only was it an entertaining read, but it was also filled with real examples of how to market OUTRAGEOUSLY!!

Even though the examples were not necessarily along my line of work, it was not difficult to ask myself, “How could this apply to me?” It should be required reading for every company.

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