Cassandra Chalhoub - The 22 Immutable Laws of Marketing

Ben Jarvis - Purple Cow

The very first posting about this experiment with Luther College students was on October 23, 2009. (You can get some background there.) Dr. Tim Schweizer (who took my Idea Mapping workshop in August 2009) led the experiment.  Every semester since then Tim has taught Idea Mapping to his Principles of Management students at the beginning of each semester. Each student reads the first 5 chapters of my Idea Mapping book and then Tim teaches them the “how to’s.”

During one of the activities the students randomly pick one book from the box of books pre-selected by Tim and then read. After 40 minutes of reading they have 15 minutes to map their thoughts. The instructions were that the idea maps were not supposed to be summaries, but they would be reflection pieces on the reading.

So today I’m sharing two Idea Maps from students who attended the Spring semester. The first one was created by Cassandra Chalhoub on the book “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout. The second example was done by Ben Jarvis on the book “Purple Cow” by Seth Godin. Thanks to both for sharing.

To see more examples from these students search this blog for “Luther College.”

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