Ten Tips to Getting Your Money Back - November 19, 2013Jim Lauria recently used Mind Mapping or (Idea Mapping) to help him publish an eBook titled How to Get Your Money Back From Big Companies — a guide to getting consumers restitution for botched customer service and defective products. Mind mapping and his use of MindManager contributed to the success of this project in the following ways:

  1. To organize his thoughts, experiences and reference materials to write the book quickly and easily.
  2. To develop targeted marketing messages to the various communities – his “tribes” as Seth Godin would say – that might have an interest in his book.
  3. To create a unique free giveaway like the map he posted on Mindjet’s MapsForThat to drive traffic to buy the book.
Jim is making the 10 free tips available on his website to aid the general public in recovering their hard-earned money. Jim Lauria is a senior executive in the water technology field, a committed mind mapper, and has been a previous contributor to this blog. If you would like a copy of his original map in MindManager format, please email me and I will send it you to.
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